Who We Are

In 2004, Jack & Lily founder Brenda Buell was pregnant with her second child and still couldn’t find a quality pair of shoes for her little one, so she started sewing her own.

Brenda knew that children deserve better when it came to having shoes that supported healthy growing feet and that parents deserve high-quality products at honest prices.

Determined to do things differently, she knew to have high-quality, stylish footwear for babies and toddlers was important, but there was something else that mattered even more: the little feet wearing them.

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Little feet need big protection. That’s why we equip every pair of Jack & Lily shoes with its signature flex-sole, made to give and stretch. The lightweight rubber sole is non-slip, allows for safe movement and is 100% recyclable.

Brenda’s hand-sewn beginnings have now grown into a global brand known for its stylish and fun exclusive footwear for babies and toddlers.

Our Family

Jack & Lily is supported by people who care. We are passionate about creating unique styles and ensure that every hand-selected material is safe, durable and high-quality. All of our shoes are 100% non-toxic, completely safe for wear, and pass all CPSIA and EN-71 standards for children’s wear. As parents-first, making sure that our children’s safety and protection is our priority, which is why for every shoe created, we always have baby’s total comfort and protection in mind.

Our Extended Family

Jack & Lily started with a mission to create comfortable, supportive shoes that are high-quality, stylish, and reasonably-priced for everyday wear.  Brenda continued to handmake our shoes until she realized that she couldn’t do it alone.

We are proud to have a great relationship with our overseas partners in China. Our local representatives inspect our facilities and production lines and we visit the factory regularly.  This close-knit and collaborative partnership has spanned over 10 years and allows us to sustain our mission. As we continue to design our shoes in Canada, we are also proud of their ongoing commitment to North American standards.