Dec 11, 2019 

For Immediate Release: Jack & Lily’s Winter 2019 Collection


Worldwide, December 10, 2019 –
Jack & Lily, an independent infant, baby, and toddler footwear company, is excited to announce the arrival of their newest Winter 2019 collection.

Jack & Lily’s latest release features modern and fun styles for both boys and girls:

Girls Enchanted Collection
From spellbinding floral print boots and sneakers, rose gold mary janes, magical unicorn mocassins, and everything in-between, their Enchanted Girls Collection is full of charm and imagination.

• Boys Retro Sneaker Collection
An ode to the old school sneakers of their parents and grandparents, their boys’ retro sneaker collection is full of bold hues and perfect for the stylish little guy on-the-go!

Both collections have Jack & Lily’s signature flex-sole technology; a lightweight and non-slip rubber sole that offers full flexibility and promoted healthy foot development, while keeping little toes protected from sharp objects and uneven floors. Their shoes are handcrafted with premium, 100% safe materials, including vegan and genuine leather.

Their winter collection is perfect for growing feet, as they provide comfort as well as safety even when the little ones are traveling out in the big, wide world. My Mocs are available for 0-36 months old babies, and My Shoes are available for 6-36 months old babies.

View the Lookbook, or check out their fresh new collection online.

About the Company

Jack & Lily’s hand-sewn beginnings have grown into a global brand known for its stylish and fun exclusive footwear for babies and toddlers. Supported by people who care, Jack & Lily is passionate about creating unique styles and want to ensure that every hand-selected material is safe, durable and high-quality. As parents-first, children’s safety and protection is priority, which is why for every shoe created, baby’s total comfort is always in mind.

Nov 29, 2019 

Soft Sole Baby Shoes Can Add Style to Your Baby’s Outfit

pink fringe baby shoes
Do you have a hard time looking for a pair of baby shoes? Parents are always looking for the best quality shoes that not only support and protect their children’s feet but are also stylish and unique.

Our feet are considered a foundation of our body, and we must take care of them to prevent leg, foot, and back pain. There are only small selections of soft sole shoes for kids that support and protect healthy growing feet.

Providing your child with a perfect pair of shoes from the time they start learning to walk up to their teenage years will keep the legs and feet healthy. This will also allow them to perform their everyday tasks without legs or feet getting hurt.

There are various benefits of providing soft sole baby shoes to your child. Children are active and always on the go. Soft sole shoes made of high-quality materials like genuine and vegan leather offer extra comfort, protection, and support to the feet.

Here are the features that leather shoes offer to the kids:

Durability and better fit
High-quality shoes last longer. Shoes made with genuine or vegan leather stretch will mold to the feet, providing the child with extra support and comfort.

Breath-ability
Well-designed shoes allow for maximum airflow, letting your child’s feet breathe, which minimizes bacteria growth and keeps them healthy.

Easy to maintain and clean
Shoes made with genuine or vegan leather can be spot-cleaned easily and air-dried.

Providing your children with a pair of well-designed baby shoes is a better investment, which will keep your child’s feet feeling healthy and comfortable.

Your Baby Needs a New Pair of Shoes – What Type is the Best for Baby?

black and white soccer baby shoes
Most children start to walk between 8 to 20 months of age. Sometimes their feet naturally turn inwards because of ligament stiffness and the strength of the muscles is still catching up to their physical development. This tends to improve as the bones in the feet grow and strengthen.

Infants wearing shoes

An infant who is learning to walk receives essential sensory information from the soles of their feet touching the ground. Soft sole baby shoes help protect children’s feet from injury and the cold and heat.

When toddlers learn to walk barefoot or while wearing soft-soled shoes, it helps improve their muscle strength and sensory development. When toddlers start to walk on their own, they can progress to a firmer soled shoe.

Have the shoes of your child fitted professionally, which should include measuring both feet for width and length. Children’s feet overgrow, and it is essential to check the size of the soft sole baby shoes, which might need to be updated every few months. Tight shoes can prevent healthy foot growth and may cause additional issues.

Suggestions while buying children’s shoes

Shoes for the toddler should ideally have:

– A lot of room for the toes
– A comfortable fit in width and length
– The front of the shoe should be wider than the heel to match the natural shape of the foot
– A flat sole – check that the sole can bend near the toe
– A flexible and protective sole – ideally a sole that will protect the toddler from uneven surfaces, sharp objects, and temperature changes
– Straps, laces or fasteners to prevent slipping or movement of the foot in the shoe
– A solid heel counter
– Expensive shoes don’t always prove to be better. Soft sole baby shoes are the perfect ones for infants.

Remember, every child develops differently. If you have any concerns about your child’s foot development, we recommend that you see your family doctor.

Nov 20, 2019 

How to Pick Appropriate Shoes for Your Toddler

cactus fringe baby boots

The best soft shoes for toddlers are everything about form, fit, and function. Fashion is also a factor and there are various cute kicks out there for toddlers that check off all the boxes. Here’s a guide on how to pick out fashionable and functional toddler shoes:

1. Measurements
Don’t order the first pair of shoes online; children’s feet can vary by as much as a half size. Go to a store that specializes in children’s shoes and have a professional measure both of your child’s feet before purchasing the toddler shoes. Keep in mind that kids’ feet overgrow, so it is essential to re-measure.

2. Put a sock in it
When your toddler tries on the shoes, make sure they are wearing the same types of socks that they wear every day. This way, you’ll get a proper fit.

3. Stand for the correct size
Toddlers tend to curl their toes, but this will throw off their measurements. Make sure your child stands while being measured for the shoes. Keep an eye on the toes!

4. If the shoe fits, buy the same size
When buying soft shoes for toddlers, don’t buy a larger size that your kid will grow into while wearing them. Big shoes can be hard to walk in and can also prove to be unsafe. If one foot is more prominent than another, buy to fit the larger one.

5. Check out the heel
Watch a toddler walk in the shoe and look closely at the back of the shoe. If it seems to be loose or slips up and down, the friction could lead to blisters.

It is essential to choose the right sized soft shoes for toddlers. Ensure to select the right one for your little one!

 

Nov 18, 2019 

Benefits of your child or baby wearing moccasins

baby shoes

The type of sole makes a lot of difference
Soft, flexible, rubber soles offer more comfort for babies and toddlers and don’t impede the ability to walk. They also let your child grip the floor comfortably while maintaining flexibility, which is closer to walking barefoot while still being protected.

Room for baby’s feet to grow

Soft-soled shoes like baby moccasins are roomier and give the child’s feet more room to grow while still offering a customized fit. As a result, babies and toddlers can wear soft-soled shoes longer without having to replace them as often.

Keep the baby’s feet safe with moccasins
Babies’ feet need protection from changing temperatures, rough and uneven surfaces and objects that may be lying around the house. The soft, thin, flexible sole offers the protection while still being adaptable to the surface they are trotting on, allowing for a better grip. Unlike baby socks with grip or flip flops, well-fitting moccasins for babies stay on their feet much longer.

Baby moccasins have wide openings allowing easy access for babies with all feet sizes and shapes. The comfortable hook and loop closures maintain a secure and custom fit.