Apr 05, 2022 


Checkout our new arrivals for the perfect Spring and Summer season shoes !

Feb 08, 2022 

FEATURED | Sarah Nicole Landry @thebirdspapaya

Our shoes were recently featured on verified mommy Influencer Sarah Landry’s (@thebirdspapaya) Instagram story! Checkout style ‘Nola’ on our website for your own pair of dazzling pink metallic shoes.

Nov 16, 2021 

WINNERS | J&L Fall Contest

Jack & Lily hosts a photo contest each season for three lucky winners to win a pair of J&L shoes! Stay tuned for more contests in the future on our Instagram @jackandlilyshoes . Checkout our latest post here.

Sep 14, 2021 


We just launched our new collection The Basics and we cant wait for you to join in on the fun! $28 classics are just what you need to start the season off right. Checkout our new collection here.

Aug 26, 2021 

WINNERS | J&L Summer Contest

Aug 16, 2021 

REVIEW | Luke’s Sandals

Adorable Luke starts his summer off right in his new Rio Gladiators! Checkout @allthingslottieandluke to see their full review of their new pair of J&L shoes here.

Aug 03, 2021 

REVIEW | Lottie and Luke

Our friends over at @allthingslottieandluke reviewed our quality J&L shoes, sharing their own experience as collaborators, parents, and customers. Checkout their blog to see the full review here.

Jun 09, 2021 

FEATURED | Smoochline

Our friends at Smoochline featured our Jack & Lily shoes in their adorable curated outfit.

Featured here.

Jun 02, 2021 

COMMUNITY | BabyGoRound Donation

Continuing to build our active relationship with BabyGoRound, Jack & Lily donated over 100 shoes today to help those in need. We hope our contribution continues to bring joy to families in our community. Featured here.

May 03, 2021 

REVIEW | Joyful Munchkins

Lean reviews her new Jack & Lily shoes and the benefits of Jack & Lily shoes for her daughters foot development and first time walking!

Read it here.

Apr 19, 2021 

FEATURED | Baby Nook Shop

Our friends at Baby Nook featured our Jack & Lily My Mocs in a stylish outfit curated by Alison Heckard. We love when local businesses support one another, spreading the love in our community.

Featured here.

Apr 06, 2021 

REVIEW | Benny’s Curated Outfit

Krystal’s stylish outfit for her son Benny makes us all the more happy our mommy’s enjoy our baby shoes. Krystal reviews her new Jack & Lily shoes and the benefits of Jack & Lily shoes and our Canadian company.

Read it here.

Mar 24, 2021 

REVIEW | Chloe’s First Jack & Lily Shoes

We are so happy to be the first pair of shoes for Marion’s daughter’s little feet! Marion reviews her new Jack & Lily shoes and the benefits of foot protection for kids.

Read it here.

Mar 16, 2021 


We have built a strong relationship with BabyGoRound over the years, donating hundreds of shoes to help those in need. We hope our contribution brings to joy to families in our community. Featured here.

Mar 02, 2021 

FEATURED | With Love Gift Boxes

Our friends at With Love Gift Boxes featured our Jack & Lily shoes in a curated gift box. These beautiful gift boxes truly bring joy to so many.

P.S. they too are a Canadian Company!

Featured here.

Feb 17, 2021 

COMMUNITY | BabyGoRound Donation

Today Jack & Lily donated over 270 pairs of shoes to support families in need during these difficult, unpredictable times. Charities like BabyGoRound allow us to contribute to the community and spread our love to local families.

Dec 02, 2020 

REVIEW | Simple Ula’s Holiday Gift Guide

Simple Ula, a fellow mama added our Hunter Boots to her Holiday Gift Guide. Read it here.

May 05, 2020 

EDITORIAL | Jack & Lily in Earnshaw’s

Our “Sage” Fringe My Mocs are featured on page 29 of the April/May 2020 issue of Earnshaw’s.

View the issue here.

Apr 17, 2020 


We are thrilled to announce that 500 PAIRS of Jack & Lily baby shoes will be heading to BabyGoRound this weekend during their curbside drop-off event.  Thank you, everyone, for your amazing support during our One-for-One event.

We couldn’t have done it without our Jack & Lily Community. Thank you!

Apr 08, 2020 

AWARD | Baby & Children’s Product News, 2020 Reader’s Favorites

Jack & Lily Awarded in Baby & Children’s Product News, 2020 Reader’s Favorites

April 2020, USA: Jack & Lily is proud to announce that they have been announced as the 2nd place recipient for Baby & Children’s Product News’ 2020 Reader’s Favorites Award in the Baby Footwear Category.

For over 17 years, Baby & Children’s Product News™ is the #1 Juvenile Product Industry’s Trade Publication, connecting store buyers with product manufacturers. Their annual Reader’s Favorites Awards announce customer and readers’ favorite baby products ranging from apparel to footwear. Customers select their favorites based on their own knowledge and experience.

Jack & Lily, a readers’ favorite for baby shoe manufacturers, continues to win honors for its quality baby products. Jack & Lily’s My Flexx style soft sole baby shoes were among the notable collections featured in the footwear category. This award adds to a growing list of honours by a variety of parent groups and publications.

Brenda Buell, founder of Jack & Lily, is excited to receive this recognition for the second year in a row, “This award shows appreciation from our independent retailers – some of whom have been our customers for decades. It gives us great pleasure and pride to share this with them and thank all of you for continuing to vote us as your favorite baby footwear brand. In many ways, this award reinforces Jack & Lily’s longstanding reputation as a trusted brand to both our retail partners, parents, and their little ones. For over 15 years and counting, our passion for offering premium quality, stylish shoes continues and we are grateful for everyone’s support. Thank you!”

Jack & Lily’s hand-sewn beginnings have grown into a global brand known for its stylish and fun exclusive footwear for babies and toddlers. Supported by people who care, Jack & Lily is passionate about creating unique styles. As parents-first, the Jack & Lily team ensures that every hand-selected material is safe, durable and high quality. Children’s safety and protection is the priority, which is why for every shoe created, baby’s total comfort is always in mind.

Apr 01, 2020 

COMMUNITY | Jack & Lily Hosts One-for-One Event in Support of BabyGoRound


Jack & Lily Hosts One-for-One Event in Support of BabyGoRound
Children’s Shoe Brand Aim to Help Rebuild Supply of Baby Gear for Non-Profit Organization

April 1, 2020, Vancouver, British Columbia: Jack & Lily, a leading shoe brand for babies, infants and toddlers, announced recently their effort to help support BabyGoRound, a local non-profit organization.

BabyGoRound provides families in need with essential baby items they would otherwise not have access to. Because of COVID-19, many of the families they serve are faced with unprecedented uncertainty and instability.
While they are unable to collect used donations at this time due to COVID-19, they have a growing waitlist of families that will be in need of baby gear, clothing and supplies.

As BabyGoRound’s supply has been completely disrupted, they do not have the gear they need to help families. To help rebuild their supply, the Jack & Lily team will be donating 100 pairs of baby shoes to BabyGoRound.

In addition to the 100 pairs, Jack & Lily is hoping to multiply that donation through their “One-for-One” online shopping event from April 7 to April 10. For every pair sold during that time, they will donate an additional pair to BabyGoRound.

“We started Jack & Lily over 15 years ago because of our children. And as parents-first, the well-being and safety of our family is priority and that extends to our community,” says Jack & Lily owner Brenda Buell. “We have been working to find how to best support pandemic relief efforts within our community and one of the ways will include directing our resources to support BabyGoRound and the families that they serve.”

The One-for-One Event
April 7, 2020 – April 10, 2020

About Jack & Lily

Jack & Lily’s hand-sewn beginnings have grown into an award-winning brand known for its stylish and unique footwear for infants, babies and toddlers. With over 150 modern, fun and exclusive designs for boys and girls, Jack & Lily is available worldwide from sizes 0-36 months. As parents-first, the Jack & Lily team ensures that every hand-selected material is safe, durable and high quality. Children’s safety and protection is the priority, which is why for every shoe created, the baby’s total comfort is always in mind.For more information, visit www.jackandlily.com.

About BabyGoRound

BabyGoRound was founded by Jennifer Randall Nelson and first opened its facility doors in October 2012. As a mother of three, Jennifer was looking for a place to donate her gently used items so other mothers and children could enjoy the same experience she had when first having children. Unfortunately, there was no such place, and it was then the idea for BabyGoRound was born: a place where Jennifer and a host of other families could pass on gently used items that could really benefit families in our community and give back to those who may need it the most – new mothers with newborn babies and children aged 0-4 years. For more information, visit babygoround.ca.

Mar 24, 2020 

REVIEW | Sarah Pearce, Strollerfiit

Sarah Pearce, a Postnatal Fitness Specialist, barefoot shoe enthusiast and longtime Jack & Lily fan, shares with her readers the benefits of barefoot shoes.

Read it here.

Mar 02, 2020 

Five Easy Family Resolutions for 2020

happy family jack & lily
Even though March is already here, it’s never too late for you to create new resolutions, especially if it helps the fam bond more.  Who says you can only make family resolutions at the start of the year? We rounded up a handful of easy to follow and fun ways to keep your family connected to each other:

  1. Start a weekly family ritual
    Pick a day in a week when every family member can be present. For many families, Saturday nights or Sunday mornings work the best. Schedule a fun, weekly activity like a movie marathon, game night, or any other activity that everyone will enjoy.
  2. Skip work and school (just once!)
    Many families don’t get quality time together during the weekends because those days are packed with events and household chores. So why not take a vacation day from work, dismiss your kid from school and have a family day on a weekday? Make that day memorable for both you and your kids, by letting the kids choose what they want to do.
  3. Volunteer with your kids
    Helping your local community is meaningful and even more so when you do it with your loved ones. This can be a great opportunity for you and your kids to be exposed to causes and understand the value of working together and helping others. Help foster kindness, connectedness, and empathy while giving back.
  4. Disconnect to connect
    Make it a rule in your home to unplug from devices at least once a week. Everyone must participate, including parents. This can be combined with your weekly ritual or a separate day of the week.
  5. Eat together
    Get your kids involved in the kitchen! From something as small as setting the table or even helping cook meals, having them involved teaches them kitchen and food skills and the importance of healthy eating.
Jan 28, 2020 


Our Ellie My Mocs were seen on the toes of Edith (@thecachoclan) in Youthful Talent Model Magazine (Issue #94).  Click the photo to view the whole mag. Super cute!

Jan 24, 2020 

Video | Bianca Figz Reviews Jack & Lily Shoes

Mommy vlogger and longtime Jack & Lily customer Bianca Figz has been fitting her little one in J&L’s since she was about 5 months old. Watch her video to see why she loves Jack & Lily Shoes for her baby. Follow her on Instagram and YouTube for more video reviews!

Jan 16, 2020 

Three Helpful Hints When Buying Baby Shoes

aztec fringe baby boots
Have you noticed your social media feeds busting at the seams with the latest trends for your babies and toddlers? There are tons of brands out there with amazing looks for your little one, but how do you choose? Luckily we know shoes, and we’ve got three helpful tips that you need when looking for the right shoes for infants, babies and toddlers.

The Right Size
Size matters, and is vital for healthy foot development. Just because your child’s feet are one size for one brand, doesn’t mean they are that size for other brands. Children’s feet can vary by as much as a half size. We recommend you visit your local children’s shoe specialty store s and have a professional measure both of your child’s feet. Another option would be to measure using a measuring tape or ruler. Toddlers tend to curl their toes, but this will throw off their measurements. Make sure your child stands while being measured for the shoes! Keep in mind that kids’ feet overgrow, so it is essential to re-measure.

The Right Stuff
What’s the shoe made of? Shoes made with genuine or vegan leather last longer, stretch and mold to the feet and provide extra support and comfort. Well-designed shoes allow for maximum airflow, letting your child’s feet breathe, which minimizes bacteria growth and keeps them healthy. Look for a flexible and rubber sole that will protect your baby or toddler from uneven surfaces, sharp objects, and temperature changes. Soft sole baby shoes made with genuine or vegan leather can be spot-cleaned quickly and air-dried.

The Right Style
This is always the fun part! Pick a style that shows off your child’s personality!

Jack & Lily Shoes is a family-owned, baby, infant and toddler shoe company that has been around for over a decade. They are passionate about creating unique styles and ensure that every hand-selected material is safe, durable and high-quality. As parents-first, children’s safety and protection is their priority, which is why for every shoe created, they always have baby’s total comfort in mind.

Nov 29, 2019 

Soft Sole Baby Shoes Can Add Style to Your Baby’s Outfit

pink fringe baby shoes
Do you have a hard time looking for a pair of baby shoes? Parents are always looking for the best quality shoes that not only support and protect their children’s feet but are also stylish and unique.

Our feet are considered a foundation of our body, and we must take care of them to prevent leg, foot, and back pain. There are only small selections of soft sole shoes for kids that support and protect healthy growing feet.

Providing your child with a perfect pair of shoes from the time they start learning to walk up to their teenage years will keep the legs and feet healthy. This will also allow them to perform their everyday tasks without legs or feet getting hurt.

There are various benefits of providing soft sole baby shoes to your child. Children are active and always on the go. Soft sole shoes made of high-quality materials like genuine and vegan leather offer extra comfort, protection, and support to the feet.

Here are the features that leather shoes offer to the kids:

Durability and better fit
High-quality shoes last longer. Shoes made with genuine or vegan leather stretch will mold to the feet, providing the child with extra support and comfort.

Well-designed shoes allow for maximum airflow, letting your child’s feet breathe, which minimizes bacteria growth and keeps them healthy.

Easy to maintain and clean
Shoes made with genuine or vegan leather can be spot-cleaned easily and air-dried.

Providing your children with a pair of well-designed baby shoes is a better investment, which will keep your child’s feet feeling healthy and comfortable.

Your Baby Needs a New Pair of Shoes – What Type is the Best for Baby?

black and white soccer baby shoes
Most children start to walk between 8 to 20 months of age. Sometimes their feet naturally turn inwards because of ligament stiffness and the strength of the muscles is still catching up to their physical development. This tends to improve as the bones in the feet grow and strengthen.

Infants wearing shoes

An infant who is learning to walk receives essential sensory information from the soles of their feet touching the ground. Soft sole baby shoes help protect children’s feet from injury and the cold and heat.

When toddlers learn to walk barefoot or while wearing soft-soled shoes, it helps improve their muscle strength and sensory development. When toddlers start to walk on their own, they can progress to a firmer soled shoe.

Have the shoes of your child fitted professionally, which should include measuring both feet for width and length. Children’s feet overgrow, and it is essential to check the size of the soft sole baby shoes, which might need to be updated every few months. Tight shoes can prevent healthy foot growth and may cause additional issues.

Suggestions while buying children’s shoes

Shoes for the toddler should ideally have:

– A lot of room for the toes
– A comfortable fit in width and length
– The front of the shoe should be wider than the heel to match the natural shape of the foot
– A flat sole – check that the sole can bend near the toe
– A flexible and protective sole – ideally a sole that will protect the toddler from uneven surfaces, sharp objects, and temperature changes
– Straps, laces or fasteners to prevent slipping or movement of the foot in the shoe
– A solid heel counter
– Expensive shoes don’t always prove to be better. Soft sole baby shoes are the perfect ones for infants.

Remember, every child develops differently. If you have any concerns about your child’s foot development, we recommend that you see your family doctor.

Nov 20, 2019 

How to Pick Appropriate Shoes for Your Toddler

cactus fringe baby boots

The best soft sole baby shoes for toddlers are everything about form, fit, and function. Fashion is also a factor and there are various cute kicks out there for toddlers that check off all the boxes. Here’s a guide on how to pick out fashionable and functional toddler shoes:

1. Measurements
Don’t order the first pair of shoes online; children’s feet can vary by as much as a half size. Go to a store that specializes in children’s shoes and have a professional measure both of your child’s feet before purchasing the toddler shoes. Keep in mind that kids’ feet overgrow, so it is essential to re-measure.

2. Put a sock in it
When your toddler tries on the shoes, make sure they are wearing the same types of socks that they wear every day. This way, you’ll get a proper fit.

3. Stand for the correct size
Toddlers tend to curl their toes, but this will throw off their measurements. Make sure your child stands while being measured for the shoes. Keep an eye on the toes!

4. If the shoe fits, buy the same size
When buying soft shoes for toddlers, don’t buy a larger size that your kid will grow into while wearing them. Big shoes can be hard to walk in and can also prove to be unsafe. If one foot is more prominent than another, buy to fit the larger one.

5. Check out the heel
Watch a toddler walk in the shoe and look closely at the back of the shoe. If it seems to be loose or slips up and down, the friction could lead to blisters.

It is essential to choose the right sized soft shoes for toddlers. Ensure to select the right one for your little one!

Nov 15, 2019 

Video | My Flexx Boots and My Boots

With the chillier temperatures upon us, many of you have been asking us whether our boots are just as flexible as our My Flexx and My Shoes. Short answer – YES! 👌🏽

Both our boots have our signature flex-soles for extra bend-ability and protection against the elements inside and out. The hook and loop closures help ensure a custom fit and make it easy for little ones to do it themselves.

And while hugs are the best way to keep warm, the faux fur covering the entire inside of the boots help add to the coziness! Click here to see our selection of stylish boots for your little one!